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What started out as a spur of the moment visit by some
chefs wanting to escape the "Frozen Tundra" where they
live, for a weekend in Southern California, has grown to a
major policy setting conference. Chefs from the four
corners of our country exchanged information and ideas and
"sharing their strengths" in order to grow this industry
we are all committed to, in a professional responsible
way, since we are all in it as a career choice. This
proved to be a powerful conference that is sure to forward
the action for the entire industry in what
APCA
has declared to be the "Year
of the Personal Chef".
We held the First Ever "Four
Corners"
Personal Chef Summit in Beautiful San Diego, CA, the
weekend of February 20-21, 1999
In addition to offering a full
Seminar
for new Personal Chefs, the weekend offered roundtable
topics, and policy conferences for working Personal Chefs.
This is an outline for the weekend.
Saturday, February 20: 9AM - 4PM Seminar "How
To Start Your Own Personal Chef Service" (PC 101)©
or
Saturday, February 20: 9AM - 4PM
Over the
course of the weekend roundtable groups on these topics
were presented:
-
Business
Planning - applying lively business strategies to
secure your success
-
Business
Operations - efficiency in your work habits.
-
Marketing
for the Millennium
-
cooking Day
- how to make an impression on your clients and keep
them coming back for more.
-
Mis en
Place - how all your menu recipes tie together and
why it's important to your bottom line.
-
How to use
Word of Mouth marketing and what it means to your
success.
-
Directions
to Take: Personal Chef Service vs HMR?
-
How do you
handle unscrupulous competitors. Taking a stand on
integrity in the industry.
-
Networking:
This is vital to your success as a Personal Chef. There
was plenty of time to exchange thoughts, ideas, and real
world experiences.
-
Internet
Marketing 101
After all the information that was exchanged during this
exciting day, we all needed some time to relax, and since
we're only 14 miles from the International Border, there
was an authentic Mexican Feast and get-together on the
front patio (by the pool and spa) of the beautiful private
estate where the Summit takes place. Can you say
Margarita? This is sure to be a fun event, and a chance
for you to get to know the
real movers and shakers in the
industry. OLE!!
Sunday, February 21st - We filmed professional-quality
training video demos in a State of the Art Teaching
Kitchen.
Later, a late lunch at one of Pacific Beach's top
restaurants where we'll sample their award winning
homemade pastas and experience Carol's specialty - Timpano
- as seen in the movie 'Big Night'.
It's was a dynamic weekend! We had Personal Chefs from all
four corners of the country participating in this event.
Sharing our strengths and agreeing on direction is
forwarding the action for all of us in growing our
businesses into successful ventures, and insure the future
growth and success of our industry. It was a powerful
experience!
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