|
TUESDAY - OCTOBER 16, 2001
|
|
APCI LIVE SEMINAR |
|
8:30-5:00PM |
"The Business of Doing Business as a
Personal Chef"
Jim Davis and Candy Wallace |
|
WEDNESDAY - OCTOBER 17, 2001 |
|
"Tools to Improve Your Performance in the
Kitchen" |
|
09:00-09:30 |
Welcome, Introduction & Industry Update
Candy Wallace, APCA Founder & Executive Director |
|
09:30-10:30 |
Special Diets (including demos for
each topic): |
|
Demo |
Low Fat Cooking -- Healthy
Food that Still Tastes Good
- Jessica Leibovich (30 min) |
|
Demo |
Medically Specific Diets --
Taking the Challenge
- Charles Heineke (30 min) |
|
10:30-11:00 |
The World of Packaging Options and the Foodsaver Solution to Your Freezing Problems
- Debbie Garner-Duncan & Jackie Alejo |
|
11:00-11:15 |
How to Use the Chamber of Commerce to
Effectively Grow Your Business"
- Connie
Hopkins |
|
11:15-11:30 |
APCA Health Insurance Information -
Bob Petralia |
|
11:45-12:45 |
Lunch - Hosted by the APCA |
|
12:45-1:30 |
Controlling Your Finances and More- What
QuickBooks Can do for You
- Armando Duncan |
|
01:30-2:15 |
"Mastering MasterCook"
Panel of Personal Chefs Lead by Jessica Leibovich |
|
02:15-2:30 |
Break |
02:30-3:30
Demo
|
COOKING DEMO
Sauces and Seafood - Bryan Davis |
|
03:30-4:30 |
Knife Skills and Advance Garnishing
- Harold Arimoto |
|
04:30-5:00 |
Comments, Questions and Adjournment |
|
AND.. |
|
|
7:00-?? |
Social Event with Entertainment -
Adult Beverages, Food and Networking! |
| - |
Book Signings: |
|
- |
Nicole Aloni -
Secrets From A Caterers Kitchen |
|
- |
Lee Silber - Self
Promotion for the Creative Person |
|
|
Plus.. |
|
- |
MAC Knives Display - Harold Arimoto |
|
- |
APCA Heath Coverage - Bob Petralia |
|
|
General Liability Insurance Information:
K & K Insurance Services
Hartford Insurance |
|
THURSDAY OCTOBER 18, 2001 |
|
"Promoting and Growing Your Business" |
|
8:30-9:30 |
"Press Releases and/or Collateral Materials
That Work for You!" |
|
9:30-11:00 |
KEY NOTE SPEAKER
"How to Promote Anything, Anywhere, Anytime"
Mr. Lee Silber - Author,
Self Promotion for
the Creative Person |
|
11:00-11:15 |
Break |
|
11:15-12:15 |
Alternative Services and Pricing Strategies: |
|
|
Fresh Service - Dane Mechlin (30
min) |
|
|
Selling Special Packages - Meredith
Eriksen (30 min) |
|
12:15-1:15 |
Lunch - Hosted by APCA |
|
1:15-3:15 |
$Growing Your Business$ |
|
|
Ongoing Marketing and Client Retention
Meredith Eriksen (40 min) |
|
|
Catering and Pricing
- Nicole
Aloni (40 min)
* Nicole is the author of a best
selling book,
Secrets From A Caterers Kitchen.
|
|
|
Dinner Parties & Cooking Classes for Fun
and Profit!
- Jim Davis (30 min) |
|
|
Making Effective Use of APCA Member
Services
- Laura Kaiser and Webmonster |
|
3:30-4:10 |
How to Start & Promote Your Local APCA
Chapter
- Panel:
Dane Mecklin (Northern California)
Meredith Eriksen (Mid-Atlantic)
Debbie Garner (Mountain States)
Candy Wallace (National) |
|
4:10-5:00 |
Open Forum Discussion & Farewells |
