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Lisa Ekus Media Day
2-Sessions on September 19 2002
Session #1: "To Market, To Market, To Market Yourself" 9 AM - 11 AM
Personal Chefs, Press Releases That Get Results, Press Kits and MORE!
Taught by: Beth Shepard, Director of Culinary Partnerships at Lisa Ekus Public Relations Company,LLC.
Beth oversees the culinary spokesperson program which pairs culinary professionals with spokesperson, endorsement, media and other opportunities across the food and beverage industry. She also developed and directs the company's Internet marketing publicity campaigns and http://www.ChefAdventures.com - a monthly online culinary newsletter serving the food media and consumers.
1. Explore the elements of a newsworthy press release, utilizing examples of recently posted press releases
2. Writing techniques that work (and ones that DON'T) for print, radio and the Internet.
3. Elements of a professional press kit, including:
how to position your services as unique,
how to reposition and re-launch your services
4. Finding the media in your local and regional area.
5. Expanding your horizons - what else can Personal Chefs do that makes good business sense? Charitable affiliations, teaching, special events and media appearances.
6. Q&A.
Session #2: "Honing Your Edge: Media Presentation Skills for Chefs and Food Professionals" 1 PM - 5 PM
by Lisa Ekus
President, Lisa Ekus Public Relations Co., LLC Hatfield, MA.
If speaking is one of the top three fears for most people, then being questioned by the media while cooking must rank even higher. Yet, with tried-and-true techniques and practice, anyone can develop the skills
and confidence to present themselves well. Lisa Ekus will offer specific guidelines for effective appearances and/or presentations: Identifying and articulating message points, the do's and don'ts of food interviews;
selecting and breaking down recipes for television and event demonstrations; giving effective sound bytes on air. The presentation will benefit chefs, cookbook authors and culinary professional with media opportunities.
Lisa Ekus will show video segments of real tv cooking shows as part of her presentation and will leave time for q&a at the end of the seminar. Lisa Ekus and her team have trained such renowed chefs as Emeril
Lagasse, Charlie Trotter, Sara Moulten, Steven Raichlen, Marcel Desauniers and John Coletta, among many
others.
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