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APCA Summit 2004! - Programs & Agenda - Day Before - Thursday, August 26

Some APCA events have been organized into two segments for better clarification. The colored box above each event title indicates these designations. Their descriptions are listed below.

Optional Events (OP) Events that require an additional cost not included in the summit registration fee. These events must be registered for separately.

Educational Workshops (WS) These workshops are presented concurrently and are included in the summit registration fee.

Thursday, August 26

8:00 a.m. - 5:00 p.m.

8:30 a.m. - 5.00 p.m.

APCA New Member Seminar: The Business of Doing Business as a Personal Chef.

Candy Wallace, APCA.

This one-day intensive seminar is the backbone you need to start a successful personal chef business and is being taught by Candy Wallace, founder of APCA. If you are serious about becoming a personal chef, this seminar will supply the information, systems, technology and support that you need for a successful start-up.

8:30 a.m. - 5:00 p.m.

Getting Our, Being Out and Staying Out: Building and Maintaining Your Energy as You Promote Yourself and Your Services.

Dr. Fred Mayo, PhD,
Mayo Consulting Services Inc.

Since spreading the word about what you do and how you do it will always be a full-time job, how can you manage your energy and excitement to do this work? In this one day, interactive seminar, we will review our professional and personal goals, examine our own rhythms, find ways to use our energy to our advantage, and expand the strategies we use to grow our business. You will have a chance to work with others while learning the skills to manage yourself, and there will be some time to share your stories, hear other stories, and write plans aimed at where you want to go with your business and your life. Come celebrate how far you have come and build a plan to keep going and enjoy it more fully!

9:00 a.m. - 4.00 p.m.

Learn to Close the Deal Every Time: Fearless Client Interview Clinic
Nicole Aloni,
In Food We Trust Productions
Jim Davis,
The Really Good Food Company

Are you intimidated by the idea of meeting new clients face-to-face? In this interactive seminar, master sales professionals Jim Davis and Nicole Aloni will share insider techniques and strategies to make selling as natural to you as your cooking. Learn to hone your skills so you leave every client assessment with a signed contract, a cook date on the calendar and a check. This session also offers the exceptional opportunity to improve your sales techniques via role-playing, which will be videotaped and reviewed.

9:15 a.m. - 2:00 p.m.

Eichten's Hidden Acres Cheese & Bison Tour

Travel to Center City, Minnesota to visit Eichten’s Hidden Acres Cheese and Bison Farm. This family-owned company has been making award-winning Dutch cheese since 1976. After viewing this hands-on cheese making process, you will be invited to sample a variety of cheeses. Following the tour, you will enjoy a specially prepared lunch at their Bistro featuring bison and cheese fresh from the farm. Because we are visiting a farm, please dress accordingly, especially appropriate footwear.

11:30 a.m. - 1:30 p.m.
Lunch for Optional Sessions

Lunch will be provided for anyone attending OP-01, OP-02 and OP-03.


3:00 p.m. - 3:30 p.m.
Afternoon Break
3:00 p.m. -- 4:30 p.m
Betty Crocker Kitchen Tour

Tour the Betty Crocker Kitchens and take a peek at America’s most trusted kitchens. The Betty Crocker Kitchens “Make Every Day Homemade” and have done so for millions of consumers across America for more than 80 years. You will visit the new 7,000 square-foot kitchen space where culinary experts monitor trends, test over 50,000 recipes and products annually, create meal ideas and other culinary innovations. You will see the General Mills photography studios in action and capture the ways food stylists and photographers create enticing food shots.

6:30 p.m. - 8:30 p.m.
Welcome Reception

Join us at the opening cocktail reception, which will highlight cuisine prepared by APCA members from the Chicago chapter and the mid-west area.

American Personal Chef Association
4572 Delaware Street
San Diego, CA 92116

All rights reserved. © American Personal Chef Association 1996-2004
Updated 12/08/2004.