Friday, July 8 - The 3rd Day of the Summit

7:30 a.m. – 12:00 p.m. Registration 7:30 a.m. – 5:00 p.m. “Mixing Bowl” Hospitality Suite 8:00 a.m. – 8:30 a.m. Continental Breakfast Breakfast with Joe Brown and Lisa Burke. Get the up-to-date information on your general liability and health insurance coverage. 8:45 a.m. – 10:15 a.m. Educational Workshops (Workshops will be presented concurrently) Special Diets for Special Clients Holly Clegg Food is nutrition and energy. Holly will present the tools and resources to creative culinary solutions for the foods that ease the symptoms and are best tolerated during cancer treatment. To maintain a healthy lifestyle, her Trim & Terrific recommendations and guide to preparing delicious nutritious food will keep your client satisfied and with a smile. Web Site Promotion and Search Engine Optimization Dennis Wallace, American Personal Chef Association Now that you have a Web site, learn how to promote it and to independently increase traffic to your Web site on the search engines. 10:15 a.m. – 11:00 a.m. Networking Break 11:00 a.m. – 12:30 p.m. Educational Workshops (Workshops will be presented concurrently) Six Secrets of Sales Magnets Laura Posey We’ve all heard that the way to get a six-figure income in 40 hours a week is to work smart, not hard. This workshop will show you how to do just that! Based on the popular book “Six Secrets of Sales Magnets” this workshop has been customized just for personal chefs! Each secret shows you the simplest, most ethical and most effective way to attract business to you, rather than having to chase it down. Best of all, each secret is something you can implement right away! Don’t spend another minute trying to learn traditional sales techniques. Sales Magnetism is the best way to successfully sell and market in the 21st century. So You Want to Start a Local Chapter Meredith Eriksen, Whisk For Hire A panel of local chapter leaders offer the road map to successful start-ups. 12:45 p.m. – 2:45 p.m. General Session: Celebrity Chef Demo & Luncheon Inspiring Culinary Excellence Susan Spicer, Bayona and Herbsaint Enjoy a one-of-a-kind New Orleans experience created especially for APCA by renowned chef Susan Spicer. Studying in Paris and working as a chef in New Orleans for a number of years, Susan has gained a national culinary reputation. Chef Spicer will be your inspiration to culinary excellence as she demonstrates the recipes and skills that have earned her the support of New Orleans diners and critics. As an added bonus, you will enjoy the results of this educational session by sampling the menu items demonstrated. 3:00 p.m. – 4:30 p.m. General Session: Celebrating American Cheese and Wine! Sara Hill, Classic Provisions Peter Paul Winery There is a cheese revolution going on in America! Consumers from coast-to-coast are discovering the wide selection of amazing American Artisanal cheeses being made in all parts of the country! Cheese consumption by the average person has increased by 12 pounds to 30 pounds of cheese per year and a big part of this is wonderful, hand- crafted, specialty cheeses! Come taste and learn about the cheese phenomenon! Try American original cheeses, some modeled after European traditional varieties and American wines that make them sing! Share the romance of American Artisanal cheeses with your clients. Sara will give us lots of tastes, basic information, pairing ideas and contagious passion about these great American cheeses!